GRWN

For GRWN, I led brand and marketing development across a rebrand, ecommerce relaunch, and the reopening of its West Hollywood flagship. The work began with audience and competitive research to refine positioning, messaging, and creative direction. Working with design and development partners, I translated that strategy into the visual identity, site experience, and product copy. I also developed campaign concepts, oversaw photo and video production, and built content plans for collection launches and ongoing marketing. The broader scope included email, paid creative, site merchandising, PR, and creator partnerships, connecting the brand’s presentation with how customers discovered and shopped GRWN online and in person.