15

Adidas

Client

Client

Adidas

Adidas

About

About

My work with Adidas spanned campaign development, live experiences, and content on behalf of the culture marketing team. Projects included a SoHo ice cream truck activation with Jennie and a raffle in collaboration with Run-DMC. I also worked with a creative partner to develop a fashion show at SoFi Stadium presenting Adidas Originals’ 2026 Fifa World Cup collection and player kits. Across these projects, I helped develop the creative and oversaw production and execution, managing client communication, feedback, timelines, and approvals. The scope connected the physical experiences with the social content that brought them to a wider audience.

My work with Adidas spanned campaign development, live experiences, and content on behalf of the culture marketing team. Projects included a SoHo ice cream truck activation with Jennie and a raffle in collaboration with Run-DMC. I also worked with a creative partner to develop a fashion show at SoFi Stadium presenting Adidas Originals’ 2026 Fifa World Cup collection and player kits. Across these projects, I helped develop the creative and oversaw production and execution, managing client communication, feedback, timelines, and approvals. The scope connected the physical experiences with the social content that brought them to a wider audience.