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We Are Ona

Client

Client

We Are Ona

We Are Ona

About

About

For We Are Ona’s Frieze Los Angeles activation, designed by Willo Perron and hosted inside the former Howard Hughes HQ, I directed experiential design and brand storytelling. I developed the partnerships deck that secured Vans and several additional sponsors, including USM Modular Furniture and Basic.Space, and managed coordination with PR, production, and internal teams. I also oversaw visual and written campaign content, supporting an activation that culminated in a dinner with Vans honoring Sterling Ruby’s collaboration.

For We Are Ona’s Frieze Los Angeles activation, designed by Willo Perron and hosted inside the former Howard Hughes HQ, I directed experiential design and brand storytelling. I developed the partnerships deck that secured Vans and several additional sponsors, including USM Modular Furniture and Basic.Space, and managed coordination with PR, production, and internal teams. I also oversaw visual and written campaign content, supporting an activation that culminated in a dinner with Vans honoring Sterling Ruby’s collaboration.