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Bocci
Client
Client
Bocci
Bocci
About
About
Bocci turned to outside support for the launch of 14p, a portable reimagining of its first and most iconic design. The challenge was to introduce a design-world staple to a broader audience without losing the weight of its heritage. Developed alongside Bocci’s internal team and design partners, the work paired content strategy with campaign treatments and a roadmap spanning multiple photoshoots, ad design, web UI, product copy, and press. The approach preserved the gravitas of a design object while translating it across advertising and social, delivering one of Bocci’s highest-performing campaigns to date. Work on 14p also included a separate collaboration with Highsnobiety.
Bocci turned to outside support for the launch of 14p, a portable reimagining of its first and most iconic design. The challenge was to introduce a design-world staple to a broader audience without losing the weight of its heritage. Developed alongside Bocci’s internal team and design partners, the work paired content strategy with campaign treatments and a roadmap spanning multiple photoshoots, ad design, web UI, product copy, and press. The approach preserved the gravitas of a design object while translating it across advertising and social, delivering one of Bocci’s highest-performing campaigns to date. Work on 14p also included a separate collaboration with Highsnobiety.
