02
Erewhon
Client
Client
Erewhon x True Botanicals
Erewhon x True Botanicals
About
About
Erewhon partnered with True Botanicals on a campaign that needed to connect skincare benefits to a consumer product in a way that felt visually fresh. I built the creative direction after reviewing audience demographics and brand guidelines, drawing inspiration from the rippling texture of skin in motion. I developed treatments that combined the form of bodies, lookalike skincare products, and macro imagery of the smoothie, setting the foundation for production and ensuring cohesive visuals across teaser assets and launch. Beyond the Erewhon collaboration, I also oversaw several other campaigns for True Botanicals.
Erewhon partnered with True Botanicals on a campaign that needed to connect skincare benefits to a consumer product in a way that felt visually fresh. I built the creative direction after reviewing audience demographics and brand guidelines, drawing inspiration from the rippling texture of skin in motion. I developed treatments that combined the form of bodies, lookalike skincare products, and macro imagery of the smoothie, setting the foundation for production and ensuring cohesive visuals across teaser assets and launch. Beyond the Erewhon collaboration, I also oversaw several other campaigns for True Botanicals.
