Strata

Strata’s eyewear launch called for a clear creative direction and a plan to turn interest into sales. I worked with the team to build a content strategy for the launch and beyond, while identifying improvements to PDP design, on-model photography, abandoned-cart messaging, and the overall shopping experience. The scope also included creative strategy and UGC development for paid ads. For the launch itself, I developed campaign concepts, treatments, and shoot plans focused on movement, material detail, and the distinctive design of the frames. Across the work, the aim was to make the product compelling and the path to purchase easier, while preserving Strata’s premium positioning.