Unveiled

Unveiled, a nightlife concept beneath The William Vale, needed a distinct identity that could attract guests and build interest among potential partners. I worked with the team to define its positioning, audience, and business goals, then partnered with a designer to translate that strategy into a visual identity. From there, I oversaw photo and video production, guided the website’s UX and UI, and shaped partnership materials. The work established how Unveiled would present itself to both guests and collaborators, connecting the creative identity with the practical needs of promoting and growing the venue.