Nuuds

I worked with Nuuds on several campaigns, developing creative concepts and planning how they would translate across ecommerce, social, and paid media. My role spanned treatments, shot lists, and pre-production direction, shaping a consistent approach across teaser videos, campaign films, and stills. For the seasonal Aloe release, the direction drew on warm, mid-century textures and soft light, pairing bathroom content designed for social with a lookbook shot in a stylized living room. Across the projects, the focus was on giving each campaign a distinct identity while delivering the range of content the brand needed.